Lotte Mart Launches 'Donation Challenge' to Walk Dogs and Support Abandoned Pets

Lotte Mart's Step Donation Challenge Poster for Supporting Abandoned Dogs.

[Asia Economy Reporter Jeon Jinyoung] Lotte Mart is conducting a ‘Walking Donation Challenge’ that allows customers to walk with their pet dogs and help abandoned dogs.

According to Lotte Mart on the 30th, from the 2nd to the 30th of next month, they will run a customer participation social contribution campaign targeting customers and employees who own pets for one month. Lotte Mart explained that as the culture of spending time with pets is rapidly spreading, the issue of abandoned dogs is also increasing, which is why they decided to carry out this campaign.

After installing the walking platform app ‘WalkOn’ that measures the number of steps on a mobile phone, participants simply need to select ‘Join Lotte Mart Abandoned Dog Support Donation Challenge’ and then take a walk with their pet dog.

Participants donate the ‘number of steps’ walked with their pet dog, and Lotte Mart will tally the cumulative steps of participants and donate 20 million KRW to ‘Animal Rights Action Kara’ to support abandoned dogs if the goal is achieved during the campaign period.

The donation will be used for facility repair support at the animal shelter ‘Kara The Bom Center’ and for producing ‘Adoption Boxes’ that will be given free of charge to adopters of abandoned dogs through ‘Animal Rights Action Kara’. In particular, the adoption boxes are kits containing basic pet supplies that can help adopters of abandoned dogs, and will be directly produced by Lotte Mart’s pet specialty brand ‘Collioli’.

After the campaign ends, 100 participants who have accumulated more than 200,000 steps will be selected by lottery to receive a ‘Pet Cool Mat’ sold by Lotte Mart Collioli as a gift. Also, participants who achieve the goal will be issued donation certificates through the WalkOn app.

Kim Hyeyoung, head of Lotte Mart’s ESG team, said, “This campaign is not just a simple walking campaign, but it is very meaningful in that the steps taken while walking with pet dogs can help abandoned dogs,” and added, “We plan to continuously expand abandoned dog support projects not only by planning customer participation campaigns but also through various employee volunteer activities.”

This content was produced with the assistance of AI translation services.