SPC Group 'First Class Kitchen'... "A Meal Made by Chefs" [The World of Convenience Foods]

Products from SPC Group Paris Baguette's own premium ready-to-eat meal brand, 'First Class Kitchen'.

[Asia Economy Reporter Moon Hyewon] Paris Baguette, a brand under SPC Group's Paris Croissant, is strengthening its meal product lineup by launching its own premium ready-to-eat meal brand, ‘First Class Kitchen.’

First Class Kitchen is a product introduced under the slogan ‘A meal made by a chef,’ based on SPC Group’s bakery and dining R&D capabilities. It features enhanced quality and convenience compared to existing ready-to-eat meal products. The product size is increased by 20-30% compared to similar products sold in the market, and the price is set reasonably so that anyone can enjoy it without burden.

Paris Baguette launched First Class Kitchen in October 2020, introducing a Western-style ‘Western Meal’ product line, which received a hot response with daily sales volume growing nearly fivefold within three months.

Since then, to allow customers to easily experience various world cuisines, they introduced the ‘Asian Cuisine’ line focusing on Asian foods, and in March this year, collaborated with popular cooking creator ‘Yoriyongdi’ to release ‘Jikhwa Butadon’ (grilled pork rice bowl).

They are also selling six types of air fryer-exclusive bakery products in line with the home cooking trend, including soups and meal kits.

This content was produced with the assistance of AI translation services.