Mirae Asset Life Insurance Selected as Excellent Call Center for 12 Consecutive Years

[Asia Economy Reporter Changhwan Lee] Mirae Asset Life Insurance announced on the 26th that it has been selected as an excellent call center for 12 consecutive years in the ‘2022 Korea Service Quality Index (KSQI) Call Center Category’ survey conducted by Korea Management Association Consulting (KMAC).

The Mirae Asset Life Insurance Customer Center (call center) received scores above the industry average in the categories of ▲Greeting ▲Consultation Attitude ▲Task Handling ▲Closing Attitude.

The Mirae Asset Life Insurance Customer Center operates with over 140 professional consultants providing customized consultations. Mirae Asset Life Insurance emphasized that it continuously enhances service quality by conducting consistent job and CS (Customer Service) training for all consultants according to a systematically organized development program.

Based on this, Mirae Asset Life Insurance operates dedicated customer centers for each task such as accident insurance claims, retirement pensions, and IT. They form consultant teams with expertise related to each task to conduct in-depth consultations.

For example, the accident insurance claims dedicated customer center offers tailored solutions based on accurate understanding of laws and policies and the latest case analyses for various accident cases per customer.

The digital-based consultation infrastructure is also a strength of the Mirae Asset Life Insurance Customer Center. Mirae Asset Life Insurance provides consultations unrestricted by time and place through non-face-to-face video consultations via the Digital Lounge, mobile consultation services such as KakaoTalk chat, and has established a system that allows financially vulnerable groups to easily receive consultations in a digital innovation environment.

Ko Heeseok, Head of the Customer Service Team at Mirae Asset Life Insurance, stated, “Mirae Asset Life Insurance maximizes customer satisfaction by focusing on strengthening the expertise and psychological stability of customer center consultants to provide industry-leading consultation quality,” and added, “Going forward, based on the customer-first value, we will integrate mobile-based insurtech into overall consultation services to provide differentiated customer experiences.”

This content was produced with the assistance of AI translation services.