SK C&C Achieves Planting 100,000 Trees Through ESG Practice App 'Haenggarae'

[Asia Economy Reporter Seungjin Lee] SK Inc. C&C announced on the 26th that its ESG (Environmental, Social, and Governance) activity support application for everyday life, ‘Haenggarae,’ has achieved the equivalent effect of planting 105,000 trees over the past two years.

‘Haenggarae,’ which means ‘Let’s create a tomorrow (來) that adds (加) happiness (幸),’ was first launched in July 2020. By using Haenggarae to engage in activities such as ▲using stairs ▲using mugs or tumblers ▲reducing food waste at restaurants ▲double-sided printing and copying ▲commuting by bicycle ▲participating in blood donation and volunteering ▲recycling resources, users can earn SV points.

SV points are accumulated by scanning QR codes or NFC tags on the walls at each floor while using building stairs. Points are also earned when using personal mugs or tumblers instead of disposable cups at the office or in-house cafes.

The accumulated points can be donated to designated places by the institutions that have adopted Haenggarae or used to purchase products from social enterprises.

More than 14,000 Haenggarae users have reduced carbon emissions by 2,520 tons of CO₂ through the app. SK C&C explained that this is equivalent to creating an economic value of 1.9 billion KRW.

Additionally, the amount of Haenggarae points donated to causes such as IT scholarships for disabled youth, Community Chest of Korea, and social enterprises totals approximately 55 million KRW.

So far, 17 organizations have adopted the Haenggarae app, including SK C&C, the Korea Chamber of Commerce and Industry, Health Insurance Review & Assessment Service, Home & Shopping, and Jeonju Wansan Girls' High School.

Kim Seonghan, head of SV at SK C&C, said, “Through Haenggarae, companies and institutions can freely design and operate various ESG practice activities tailored to their members’ ideas and characteristics in daily life. We will strive to contribute to creating new ESG values not only in companies but throughout society.”

This content was produced with the assistance of AI translation services.