"World Environment Day" Lotte Mart and Lotte Chilsung Beverage Launch 'ESG Donation Campaign'

2% Donation of ESG Event Product Sales from June 1 to August 31 Over 3 Months

(From left) Nahanchae, Head of Lotte Chilsung Beverage Division, Ji Gyeongyoung, CEO of Oxfam Korea, and Jeong Jaewoo, Head of Lotte Mart Product Division, are posing for a commemorative photo after the business agreement ceremony for the ESG (Environmental, Social, and Governance) donation campaign at the Lotte Chilsung Beverage headquarters in Songpa-gu, Seoul on the 24th.

[Asia Economy Reporter Yuri Kim] Lotte Mart announced on the 25th that it will join hands with Lotte Chilsung Beverage to carry out an ESG (Environmental, Social, and Governance) donation campaign in celebration of 'World Environment Day' on the 5th of next month to participate in eco-friendly management.

To commemorate the 50th anniversary of 'World Environment Day' this year, Lotte Mart said it planned this campaign to raise awareness of environmental protection and to help vulnerable groups who cannot even drink clean water, which is essential for life, due to the climate crisis. This ESG activity involves consumers, companies, and international relief and development organizations participating together through beverage consumption such as label-free Chilsung Cider, enabling natural donation activities.

Through the campaign with Lotte Chilsung Beverage, Lotte Mart will donate 2% of the sales revenue from ESG event products sold during the event period to the international relief and development organization 'Oxfam Korea.' The entire donation will be used for a water sanitation improvement project in Bangladesh, a country vulnerable to climate change. Oxfam has been conducting humanitarian relief activities such as solving water issues and food aid in over 90 countries worldwide for the past 80 years.

This ESG donation campaign will run for three months from June 1 to August 31. The eco-friendly products eligible include 'Eco-friendly RE:EARTH Cider Zero,' 'Pepsi Zero Label-Free,' and 'Isis 8.0×Seongsil Hwarang Edition' sold at nationwide Lotte Mart stores and Lotte Mart Mall on Lotte ON, as well as 'Cider Plus 500㎖,' 'Trevi Plus 500㎖,' and 'Tams Zero,' which feature eco-labels with double perforations. During the campaign period, customers who purchase more than 12,000 KRW will receive one of 6,000 eco-friendly reusable cups on a first-come, first-served basis.

Meanwhile, since 2019, Lotte Mart has been donating 10% of the sales of its private brand (PB) bottled water 'Save Water' to Save the Children. Together with Save the Children, they have supported over 60,000 people over two years through rainwater collection systems for securing drinking water, flood-safe toilets, waste collection sites, and disaster preparedness education projects. Since last year, they have also switched to 'Save Water ECO,' a label-free PB bottled water that eliminates labels attached to the bottles to reduce waste generation and improve recycling efficiency.

Jung Jae-woo, Head of Merchandise at Lotte Mart, said, "We will actively engage in ESG activities that create social value by increasing label-free products and eco-friendly packaged products," adding, "We hope consumers will experience good consumption that allows natural donations."

This content was produced with the assistance of AI translation services.