KOTRA Holds 'K-Beauty' Pop-up Promotion in Japan... Supporting Small and Medium Enterprises

[Asia Economy Reporter Park Sun-mi] K-beauty small and medium-sized enterprises are targeting the Japanese premium brand market.

On the 25th, KOTRA will hold the ‘K-Beauty Premium Collection’ entry promotion event in Nagoya, Japan. This project, co-hosted with the Consulate General of the Republic of Korea in Nagoya, includes ▲operation of promotional stores for cosmetics in local large retail chains ▲online shopping mall promotions ▲online export consultations ▲and integrated marketing events such as influencer marketing.

The offline entry promotion event will be held at the ‘Amano’ Sakae store, where premium Japanese cosmetics brands such as SK-II, Shiseido, and Kanebo are located. Amano is a cosmetics and pharmaceutical specialized distribution chain (drugstore) operating 36 stores mainly in the Chubu region of Japan, and unlike other drugstores, it houses Japanese premium luxury cosmetics.

About 30 domestic small and medium-sized cosmetics companies’ products are expected to be sold through the Amano distribution network. Only cosmetics that received high responses from the Japanese premium product consumer base during several promotional events conducted since last year were carefully selected.

Nam Woo-seok, head of KOTRA Nagoya Trade Center, emphasized, “Thanks to the Korean Wave boom, many Korean cosmetics companies that have entered Japan are already competing in sales,” and added, “It is necessary to select relatively less competitive regions or adopt differentiated strategies that diversify the consumer base.”

This content was produced with the assistance of AI translation services.