Paldo Launches 'Paldo Bibimjang Signature Stick Type'

[Asia Economy Reporter Eunmo Koo] Paldo has introduced the ‘Paldo Bibimjang Signature Stick Type (Paldo Bibimjang Stick).’

First launched in September 2017, ‘Paldo Bibimjang’ is an all-purpose sauce that pairs well with any dish. It was officially commercialized in response to consumer demand for a separate liquid sauce from Paldo Bibimmyeon’s liquid soup base at the time.

The Paldo Bibimjang Stick is a product that contains Bibimjang in a stick-type pouch. It enhances portability for easy storage during outdoor activities such as camping and traveling. Each stick contains a single serving (30g), suitable for one meal, making it simple to use.

With the recent increase in single-person households and growth in the sauce market, sales of the existing tube-type ‘Paldo Bibimjang Signature’ have also significantly increased. Following sales of approximately 470,000 units in its launch year of 2019, sales reached about 960,000 units last year, growing by more than 103%.

Gahyun Lee, Paldo Bibimjang Marketing Manager, said, “The newly introduced Paldo Bibimjang Stick was developed so that various dishes can be enjoyed conveniently and deliciously even outdoors. We will continue to establish ourselves as a leading domestic cooking sauce brand by developing customized products that enhance consumer convenience.”

This content was produced with the assistance of AI translation services.