Hankook Tire Revamps Brand Website to "Enhance Customer Communication"

[Asia Economy Reporter Hyunseok Yoo] Hankook Tire & Technology announced on the 20th that it has completely revamped its ‘brand website’ to strengthen its premium brand image and its ‘product & sales website’ to provide optimal information for customers' purchasing decisions.

The brand website, operated in both Korean and English, places content on the main page. Through storytelling content, it allows users to experience Hankook Tire's innovative technology and premium brand image.

Additionally, new pages featuring the stories of product brands such as the electric vehicle-exclusive tire ‘iON’, the flagship ‘Ventus’, and the sport utility vehicle (SUV)-exclusive ‘Dynapro’ have been established.

The ‘product & sales website’ has enhanced its search function to help users quickly and easily find tires suitable for their vehicles. It provides store information based on the user's location. For customers wishing to purchase online, links to online retailers by country are also easily accessible.

Moreover, through dynamic content composition, tire information is delivered to customers in an engaging manner. In particular, for key products, customers can directly optimize and view the unique features of the tires. The sites have been launched first in Korea and the United States, with the remaining 24 countries' sites scheduled to be introduced sequentially by August.

Going forward, Hankook Tire plans to enhance its customer-centric services by providing websites and content optimized for the digital environment, improving customer convenience and satisfaction, and strengthening its image as a technology innovation company and a global leading tire enterprise.

This content was produced with the assistance of AI translation services.