Poster of 'Moving Art Museum 2022' at Hyundai Department Store Children's Art Museum.

Poster of 'Moving Art Museum 2022' at Hyundai Department Store Children's Art Museum.

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[Asia Economy Reporter Jeon Jinyoung] Hyundai Department Store is launching a blended online and offline art education program that allows elementary school students nationwide to experience culture and arts.


‘Hyundai Children's Book Museum (MOKA)’ announced on the 19th that it will operate ‘MOKA Moving Museum 2022.’


The Moving Museum is a social contribution project in which Hyundai Children's Book Museum visits elementary schools in geographically remote areas where visiting museums is difficult, providing free art exhibitions and related education.


The newly introduced Moving Museum features a blended learning method combining online and offline learning to enable more elementary school children to participate. An ‘Exhibition Experience Kit’ consisting of e-books, author books, and practice worksheets is sent to each school, allowing teachers to freely choose the learning content and methods at their discretion for educational use.


Since April, Hyundai Children's Book Museum has been recruiting schools nationwide for the Moving Museum program, with about 2,000 elementary students (around 100 classes) from schools in Jeju, Chungbuk, and Jeonbuk regions expected to participate.


This Exhibition Experience Kit is themed on the online exhibition ‘#BottariVacance,’ composed of works by 11 domestic picture book authors who reinterpret traditional Korean folktales. It includes online exhibitions by participating authors such as Suji Lee’s ‘Over the Hill’ and Hyesook Kang’s ‘This is Mr. Heungbo’s House,’ as well as easy access to ‘Interactive Art’ experiences that allow children to engage with the authors’ ideas.



A representative of Hyundai Children's Book Museum stated, “The Moving Museum 2022 is prepared to help more elementary school children easily access museums,” and added, “We plan to continue operating various content so that children can freely experience culture and arts.”


This content was produced with the assistance of AI translation services.

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