GS25 Surpasses 1 Million Cumulative Viewers in Live Broadcasts... "Targeting the MZ Generation"

On the 10th, GS25 and CJ CheilJedang collaborated to conduct a live commerce event.

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 19th that the cumulative number of viewers for its live commerce (live broadcast) has surpassed 1 million.

GS25 started live broadcasts for the first time in the industry in 2020, initially achieving sales of about 2,000 triangular kimbap in 1 hour and 30 minutes. Since then, it has continuously expanded various live broadcast programs, recording a cumulative 1 million viewers and 100,000 product sales to date.

On the 20th, GS25 will sell the first winning product from the popular entertainment program Pyeonstorang Season 2 on Naver Live Shopping immediately after the broadcast ends. Previously, the winning menu was only available for purchase at stores, but GS25 now offers convenient purchasing through various channels such as in-store, Naver Shopping Live, and the My Fridge app.

On the 25th, GS25 is preparing an outdoor live shopping broadcast at the Gotseng Planning popup store opened in Seongsu-dong, where viewers can vibrantly experience popular products among the MZ generation (Millennials + Generation Z) and social media (SNS) trend products all at once. During the broadcast, all Gotseng Planning products will be sold at a 30% discount.

A GS25 representative said, “The live commerce, planned to provide differentiated services to customers who follow the latest consumption trends, has now become a place for interactive communication,” adding, “We will strive to create various planned events to introduce products and services quickly and accurately while providing unique enjoyment.”

This content was produced with the assistance of AI translation services.