Songdo Convensia Strengthens 'With Corona' Marketing... Encouraging Citizen Engagement Through Differentiated Content

Songdo Convensia exterior view
[Photo provided by Incheon Free Economic Zone Authority]

[Asia Economy Reporter Park Hyesook] Songdo Convensia, a large exhibition and conference facility operated by Incheon City, is aiming to transform into a cultural complex space with differentiated content that citizens can visit comfortably.

The Incheon Free Economic Zone Authority held a promotional and marketing project briefing session at Songdo Convensia on the 17th.

During the briefing, it was pointed out that the operation of Songdo Convensia so far lacked differentiation due to its focus on simply providing event information and offline operations centered on MICE (Meetings, Incentives, Conferences, and Exhibitions) events.

Accordingly, the plan is to operate Songdo Convensia by reflecting digital marketing strategies suitable for the 'With COVID-19 era.'

To deliver promotional content for major exhibitions and conferences with a sense of presence, live broadcasts will be conducted with professional influencers, and differentiated experiences will be provided so that not only business travelers but also ordinary citizens can visit comfortably.

Furthermore, in line with the ESG (Environmental, Social, and Governance) era, the focus will be on encouraging visits to Songdo Convensia through various related events.

As a specific promotional and marketing measure, the Smart MICE Lounge, a resting space on the first floor of Songdo Convensia, will be operated in connection with nearby tourist attractions and experience spaces so that ordinary citizens can visit without burden.

Additionally, a photo zone in front of the 3D hologram zone, themed storytelling, and media art will be arranged to transform the space into one where visitors can experience something new rather than just simple viewing.

A reservation system for the virtual studio will also be established and activated, and various ESG-related events such as citizen-participatory eco-friendly fam tours will be promoted.

The number of events held at Songdo Convensia decreased from 852 in 2019 before COVID-19 (74 exhibitions and 778 conferences) to 445 in 2020 (52 exhibitions and 393 conferences), and 445 last year (66 exhibitions and 379 conferences).

This year, 30 exhibitions and 139 conferences have been held so far, showing an increase of about 10% compared to the same period last year.

This content was produced with the assistance of AI translation services.