[Asia Economy (Sejong) Reporter Jeong Il-woong] Sejong City is seeking customized services for the middle-aged generation.


On the 17th, the city announced that it held the first meeting of the ‘2022 Sejong City 2nd National Policy Design Group’ in the city hall’s main conference room.


The design group is a citizen-participatory policy model where policy demanders, the public, and service designers and providers, public officials, collaborate to develop and improve public services using service design techniques.


At the first meeting, participants shared the current status of the local middle-aged generation and agreed that various programs and services should be provided to help middle-aged members, who are approaching a turning point in life, find new meaning in their second life.


The common opinion among attendees was that the Sejong Middle-aged Center, which will begin operations in mid-next month, should move away from uniform programs and support the middle-aged generation to regain their unique lives within the local community.


Based on this, the design group plans to continue discussions from the citizens’ perspective to consider what the middle-aged need to start their second act in life and to contribute to preparing customized support measures for the middle-aged generation.


Kim Ji-eun, the city’s Regulatory Reform and Legal Affairs Officer, said, “As our society rapidly ages, the middle-aged population is also increasing significantly. We will strive to ensure that the middle-aged generation preparing for a new life after retirement can continue to live happily until their fifth twenties.”


Meanwhile, the term middle-aged refers to the newly coined term for the ‘5060 generation preparing for old age through alternative jobs after retirement.’ They possess high educational levels and economic power and are actively engaged in social activities.



However, the middle-aged face the challenge of having to reorganize a life as long as the one they have lived due to longer life expectancy compared to their earlier retirement.


This content was produced with the assistance of AI translation services.

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