Didim, Benefiting from Reopening... Performance Enters Full Recovery Phase

[Asia Economy Reporter Hyungsoo Park] Didim, a dining company that had been sluggish due to the impact of COVID-19, has started to recover its performance. Didim operates about 16 dining brands including Mapo Galmaegi, Yeonan Sikdang, and Gonghwachun.

Didim announced on the 17th that its directly operated dining store sales exceeded 1 billion KRW over four days from the 5th to the 8th. Compared to the same period in 2020, when COVID-19 had an impact, sales increased by more than 40%. The peak season sales in May last year were 720 million KRW.

Didim's directly operated stores' weekend sales have steadily increased, surpassing 200 million KRW since the first week of March. In April, weekend average sales have risen to nearly 350 million KRW.

A company official explained, "With the lifting of social distancing measures last month, full-scale daily life recovery has begun," adding, "The business environment in the dining market is improving." He further stated, "This is acting as a factor for performance improvement," and added, "If this trend continues, sales will recover to the scale before COVID-19."

As part of business expansion, Didim will open ‘Jumbo Seafood,’ a famous Singaporean restaurant, at Yeouido IFC Mall by the end of the first half of this year. Jumbo Seafood is a crab specialty restaurant operated by the Singaporean dining company Jumbo Group. It operates stores in nine major Asian cities including China and Taiwan. Its signature dishes include chili crab and black pepper crab.

This content was produced with the assistance of AI translation services.