"Chewy Dough and Strong Smoky Flavor" Ottogi Launches 'Hwadeok Style Pizza'

[Asia Economy Reporter Koo Eun-mo] Ottogi is expanding the frozen pizza market by launching two types of 'Hwadeok-style Pizza.'

On the 16th, Ottogi announced that it held a special event at the Italian restaurant Marione located in Seongdong-gu, Seoul, to commemorate the launch of 'Hwadeok-style Pizza.' At this event, Ottogi prepared and served two new products on-site?▲Peperoni Diavola Pizza ▲Truffle Punggi Pizza?to attendees, highlighting the unique features of the products.

The newly introduced Hwadeok-style Pizza is baked in a direct-fire oven to preserve the chewy texture of the dough, characterized by the distinctive smoky flavor and deep taste unique to a firewood oven. In particular, the 'air bubbles' formed when well-fermented dough is baked at high temperatures enhance the pizza's savory flavor.

The 'Peperoni Diavola Pizza' is a product filled with savory mozzarella cheese and salty peperoni, boasting a spicy yet refreshing aftertaste with the addition of a fiery spicy sauce. The 'Truffle Punggi Pizza,' introduced alongside, features mozzarella cheese combined with button mushrooms and king oyster mushrooms to create a rich texture, and is complemented by a smooth mushroom sauce with a strong truffle aroma, offering a luxurious taste.

An Ottogi representative explained, “With the increase in home dining demand due to the spread of COVID-19 and the rising penetration of air fryers in households, the frozen pizza market is gradually expanding. We judged that a new type of product that meets changing consumer needs was necessary, which led to the introduction of Hwadeok-style Pizza.”

This content was produced with the assistance of AI translation services.