Mirae Asset Life Insurance Idea Contest "Collecting Sparkling Ideas"

[Asia Economy Reporter Changhwan Lee] Mirae Asset Life Insurance announced on the 16th that it will hold the 'Mirae Asset Life Insurance 2022 Idea Contest' to introduce consumer-customized services reflecting customer voices.

Applications are accepted from today until the 10th of next month, and anyone can participate regardless of whether they are a customer of Mirae Asset Life Insurance.

The idea themes are ▲activation of non-face-to-face channels ▲customized services for financially vulnerable groups using digital technology ▲insurance products and content that appeal to the MZ generation, totaling three themes. Any ideas can be freely proposed without format restrictions such as Word, PPT, video, or webtoon.

The screening process includes a first round considering theme suitability, effectiveness, creativity, and feasibility, selecting five people, followed by an online proposal presentation.

One person with the best idea will receive a prize of 3 million KRW, one person will receive 1.5 million KRW for excellence, and three people will receive 500,000 KRW for encouragement.

All applicants will receive a Starbucks coupon, and through the ‘Early Bird Event,’ the first 20 applicants will additionally receive a chicken coupon.

Huimin Lee, Head of Customer Service Division at Mirae Asset Life Insurance, said, “Mirae Asset Life Insurance is holding this contest to improve the quality of financial services from the consumer’s perspective based on customers’ valuable opinions,” and added, “The customers’ brilliant ideas will be actively reflected in actual service planning.”

This content was produced with the assistance of AI translation services.