Kyungdong Navien Ranks No.1 in Gas Boiler Category of National Brand Competitiveness Index (NBCI)

[Asia Economy Reporter Kim Jonghwa] Kyungdong Navien, a partner for a comfortable living environment, announced that it has ranked first in the gas boiler category of the 2022 National Brand Competitiveness Index (NBCI) for the third consecutive year.

The National Brand Competitiveness Index (NBCI), which has been surveyed and announced for 19 years, is a representative domestic brand competitiveness indicator hosted by the Korea Productivity Center and sponsored by the Ministry of Trade, Industry and Energy. It selects brands by quantifying consumer perceptions of brand image, awareness, and loyalty. Kyungdong Navien has proven its brand competitiveness as a ‘national representative boiler’ by ranking first in the gas boiler category for three consecutive years since 2020.

Kyungdong Navien developed the first condensing boiler in Asia in 1988 and has led the domestic distribution of condensing boilers to save energy and protect the environment. Based on the management philosophy of contributing to society through the development of necessary technologies, the company’s corporate philosophy is to produce products that contribute to the efficient use of energy and improvement of air quality.

In particular, Kyungdong Navien is an undisputed export-leading company, accounting for 88% of the total exports in the boiler and water heater industry as of 2021. Of the 1.1029 trillion KRW in sales recorded by Kyungdong Navien in 2021, 707.5 billion KRW was generated overseas, accounting for about 64% of total sales. In the North American region, sales reached 581.9 billion KRW, showing a 48.5% growth compared to the previous year.

Kim Si-hwan, Head of Marketing at Kyungdong Navien, said, “Kyungdong Navien has continuously strived for technological development and quality improvement based on steadfast beliefs to innovate customers’ living environments,” adding, “We will work even harder to establish ourselves not only as a brand loved by customers but also as a comfortable living environment partner that shares customers’ lives.”

This content was produced with the assistance of AI translation services.