Gmarket·Auction, Largest Shopping Festival of the First Half 'Big Smile Day'... "Even Stronger Benefits"

Gmarket and Auction are holding the biggest shopping festival of the first half of the year, 'Big Smile Day,' until the 27th of this month.

[Asia Economy Reporter Lim Chun-han] Gmarket and Auction announced on the 16th that they will hold the biggest shopping festival of the first half of the year, 'Big Smile Day,' until the 27th of this month.

This Big Smile Day is the first event held since joining the Shinsegae Group. Gmarket and Auction plan to showcase Big Smile Day exclusive products on an unprecedented scale with about 30,000 sellers this year. The number of mega sponsor brands increased from 3 last year to 6 this year, and participating brands also increased by 10% compared to May last year.

Discount coupons, which were previously provided as 3 coupons every 4 days on Gmarket and Auction, have been expanded to 4 coupons. There are three types of discount coupons offering benefits of up to 300,000 KRW, 30,000 KRW, and 10,000 KRW, and this year, an additional 10,000 KRW discount coupon will be issued. Smile Club members can also participate in an event where they can gift discount coupons to acquaintances.

Live broadcasts have been expanded from 12 to a total of 16 sessions. On the afternoon of the 16th, in the 'Smile Club Edition' featuring the sales prodigy, in addition to the regular cast, special guest Kwanghee will appear to present special price products and various prize events for Smile Club members.

A Gmarket official said, "This year's first half Big Smile Day was prepared with the combined strength of Shinsegae Group companies to increase scale and offer stronger benefits," adding, "As it is held at a time when social distancing measures have been lifted and consumer sentiment is reviving, we hope many consumers will enjoy the maximum benefits."

This content was produced with the assistance of AI translation services.