Emart Opens Recruitment for 1st Peacock Tasters... "Incorporating Customer Feedback"
On the 16th, a customer is purchasing a Peacock product at Emart Seongsu branch in Seongdong-gu, Seoul.
View original image[Asia Economy Reporter Lim Chun-han] Emart announced on the 16th that its premium ready-to-eat meal brand, Peacock, is launching a customer participation campaign and recruiting the first cohort of Peacock Tasters (taste evaluators).
Emart will recruit a total of 900 Peacock Tasters through the Peacock Club page within the Emart app until the 10th of next month. The selection results will be notified individually via text message, and recruitment will take place once every quarter.
The first cohort of Peacock Tasters will receive a Peacock Taster Pack containing five representative products in a Peacock cooler bag (ice bag). After tasting the delivered Peacock signature products and participating in a product evaluation survey, they can receive additional Peacock product exchange vouchers.
Emart plans to collect feedback from Peacock Tasters and reflect it in future product redesign and improvement processes. Additionally, the tasters' product ratings and reviews will be featured in Emart in-store advertisements, serving as a curation function to recommend must-buy Peacock products to customers.
Among the Peacock Tasters, Emart will select 25 outstanding survey participants to grant them the title of Peacock Master and provide various benefits. They will have opportunities to directly participate in the product development process, such as reflecting opinions during the concept development stage of new Peacock products and conducting blind taste tests, as well as receiving various VIP benefits like year-round Peacock discount coupons.
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An Emart official stated, “We launched the Peacock Taster recruitment to expand customer experience and gather honest evaluations for product improvement and development of Peacock products,” adding, “We will continue to plan various Peacock campaigns that provide new experiences to customers and enhance the value of the Peacock brand.”
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