The Meeting of Toothpaste Brand and Beer... 1820 Beer Takes Off

Sold 300,000 Cans in Just 4 Months After Launch

Aekyung Industrial 2080's '2080 Igongpalgong Beer'.

[Asia Economy Reporter Moon Hyewon] The unique combination of a toothpaste brand and craft beer, ‘2080 Igongpalgong Beer,’ has attracted industry attention since its launch and has sold 300,000 cans within just four months.

According to the industry on the 13th, 2080, a brand under Aekyung Industrial, partnered with craft beer company Squeeze Brewery to release Igongpalgong Beer last December, which has now achieved sales of 300,000 cans as of this date. Despite being sold only at convenience stores, resulting in fewer and more limited distribution channels compared to other beer products, it recorded a significant sales volume.

2080 Beer is a Belgian Hoegaarden-style wheat beer that maximizes the rich flavors of yeast’s unique aroma along with orange peel and coriander seed scents. The can’s exterior features a clean white background with large blue lettering displaying the product name, expressing the refreshing and cool image characteristic of toothpaste.

In addition, 2080 has continuously released bold collaborative products with unconventional industries, such as ‘2080 New Shining White Toothpaste,’ which adds a bright smile to the design of the flour package and mascot ‘Polar Bear’ from Gom Pyo, symbolizing white and clean dental care like flour, and ‘2080 Hochi Toothpaste,’ which incorporates the fiery and spicy characteristics of Buldak Bokkeummyeon (Hot Chicken Flavor Ramen) into toothpaste.

A 2080 representative stated, "We will maintain the brand’s original value while communicating and resonating with future key consumer groups, creating empathy and offering novelty."

This content was produced with the assistance of AI translation services.