Lotte Department Store Dongtan Branch Becomes an Art Gallery Landmark... "Adding Art to Shopping"

Customers are appreciating the exhibition artworks at Lotte Gallery Dongtan branch.

[Asia Economy Reporter Lim Chun-han] Lotte Department Store announced on the 13th that it will hold an exhibition linked with female artists at its Dongtan branch until the 22nd of this month.

This exhibition, themed ‘Be You!’, features the message of ‘Confident Women and Self-Esteem’ and includes a large number of wannabe artists popular among the MZ generation (Millennials + Generation Z) such as Suwa, Islo, Shin Morae, and Jung Jae-in. In connection with the Lotte Department Store Rejoice program, 1% of the proceeds from artwork sales will be donated to marginalized neighbors in the name of the respective artists as part of a social contribution campaign.

On the art wall located on the 2nd floor of the Dongtan branch, over 40 works are exhibited under the theme ‘Secret Paradise’ until June 30th. This exhibition features artists Yeo Dong-heon, Choi Eun-joo, and Hwang Do-yu, who present works themed around a surreal paradise that transcends reality and unreality.

At the Eight Square in the Dongtan branch, an exhibition where visitors can experience 3D media art with children is being held. This exhibition features the 3D artist Obscure’s non-fungible token (NFT) art show titled Resolution.

Jong-sung Lee, head of Lotte Department Store Dongtan branch, said, “We have put great effort into ensuring that various elements such as art, experience, and resting spaces are not missed beyond a simple shopping space,” and added, “We will continue to make great efforts to introduce art content so that the department store can become a space that provides new experiences such as artistic inspiration to customers.”

This content was produced with the assistance of AI translation services.