11st Partners with Yuhan-Kimberly for Sanitary Pad Donation Campaign for Youth

11st will run the 'Cheer Up, Daughters' campaign in collaboration with Yuhan-Kimberly until the 18th.

[Asia Economy Reporter Lim Chunhan] 11st announced on the 12th that it will run the ‘Cheer Up, Daughters’ campaign in collaboration with Yuhan-Kimberly until the 18th to provide sanitary pads to low-income and vulnerable youth nationwide.

When customers purchase campaign products on 11st, the same quantity of sanitary pads will be accumulated and donated during the event period. The accumulated sanitary pads will be donated to low-income and vulnerable youth through the Korea Association of Community Child Centers.

Since 2018, 11st has been conducting campaigns annually with Yuhan-Kimberly’s feminine care brand, Good Feel, continuously supporting youth who have difficulty purchasing sanitary pads due to economic reasons. So far, 11st has donated a total of 1.2 million sanitary pads through the campaign, and this event aims to donate up to 300,000 sanitary pads, including a basic donation of 200,000 pads and an additional 100,000 pads accumulated through customer participation.

11st operates a separate Cheer Up, Daughters page and offers exclusive discounts on campaign products. Each product is offered at up to 15% lower prices, with an additional 10% discount coupon issued. Customers who purchase during the campaign period will receive a Cheer Up, Daughters support badge certifying their donation. A live broadcast by Yuhan-Kimberly will also be held on ‘Live11’.

An official from 11st said, “We participate in the Cheer Up, Daughters campaign every year to help youth in vulnerable environments who need attention and support, and to share the warm hearts of customers who participate in donations,” adding, “We will continue various support activities that allow for ethical consumption.”

This content was produced with the assistance of AI translation services.