Noru Paint Reveals Mural Story of 'Hongcheolchaekppang Circus Branch' on YouTube Channel 'Paint It Suda'

Color Consultation and Technical Support with Street Art Director Han Haedong

Exterior mural view of Hongcheol Chaekppang Circus branch. [Photo by Noroo Paint]

[Asia Economy Reporter Kim Jong-hwa] Noroo Paint revealed the behind-the-scenes story of the mural at 'Hongcheolchaekppang Circus Branch' on its official YouTube communication channel, 'Paint It Suda.' The video showcases drone footage of the exterior of 'Hongcheolchaekppang Circus Branch' and an interview with the mural artist.

The 'Hongcheolchaekppang Circus Branch,' opened by broadcaster Noh Hong-chul in Gimhae, Gyeongsangnam-do, has become a new landmark in Gimhae, attracting crowds since its opening. The Gimhae Hongcheolchaekppang Circus Branch is the second branch following the original store in Huam-dong, Seoul, established in 2020.

The parody mural of Leonardo da Vinci's 'The Last Supper,' located in the underground parking lot of the Hongcheolchaekppang main store, was created by street art director Han Hae-dong using Noroo Paint products. Based on this connection, Noroo Paint provided color consulting and technical support for the mural project at the Hongcheolchaekppang Circus Branch.

Noroo Paint focused heavily on the flow and visual experience of visiting customers, including the drive-thru corner and the entrance to the store, proposing various colors and techniques to realize the main color of the circus branch, red. Additionally, artist Han Hae-dong designed and created a character mural of Noh Hong-chul using premium Pantone paint known for its excellent color expression.

Notably, the rooftop of the Hongcheolchaekppang Circus Branch features waterproofing materials in five colors arranged in geometric patterns, recreating the atmosphere of a circus tent. Noroo Paint's technology stands out by transforming the rooftop, previously perceived as dark monochrome shades like green and gray, into a vibrant space.

Han Kyung-won, the director in charge of Noroo Paint's color planning, stated, "Since the Hongcheolchaekppang Circus Branch had a strong demand for color, Noroo Paint's color realization technology could truly shine. We are honored to be part of Hongcheolchaekppang, a new landmark in Gimhae."

This content was produced with the assistance of AI translation services.