Shinsegae L&B Launches 'Evan Williams Bottled in Bond'

[Asia Economy Reporter Eunmo Koo] Shinsegae L&B announced on the 11th that it is expanding the lineup of the bourbon whiskey brand ‘Evan Williams’ by launching ‘Evan Williams Bottled in Bond.’ The new product will be available from the 12th at the liquor specialty store Wine & More and can be purchased through offline stores or the smart order service.

Evan Williams Bottled in Bond, primarily made from corn, offers not only a nutty aroma but also various scents such as vanilla and caramel developed during the oak barrel aging process. It is especially characterized by a slightly spicy taste that lingers in the mouth and a long-lasting finish.

‘Bottled in Bond’ whiskey is produced according to standardized regulations managed and supervised by the U.S. Department of the Treasury, established in 1897. It must use at least 51% of the main ingredient, be bottled at 100 proof (50 degrees), and be made in a single distillery from one distillation season. Additionally, it must undergo a minimum aging process of four years.

Evan Williams, officially launched by Shinsegae L&B last year, is the second best-selling bourbon whiskey in the United States and worldwide. It was named after Evan Williams, who established a commercial distillery in 1783 in Kentucky, the birthplace of bourbon whiskey.

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