Asung Daiso Delivers Happiness Boxes Through Salvation Army for Family Month

On the 11th, a representative from Asung Daiso's social contribution team (right) visited the Salvation Army to deliver happiness boxes.

[Asia Economy Reporter Lim Chun-han] Asung Daiso announced on the 11th that it delivered a total of over 3,000 Happiness Boxes to celebrate Family Month.

The Happiness Boxes were composed of essential daily items such as kitchenware, hygiene products, and cleaning supplies, and were distributed to low-income households across the country, including Seoul, Chungnam, and Jeonbuk, through the Salvation Army. They plan to support goods worth 300 million KRW through the Salvation Army by the end of the year.

The Happiness Box is Daiso's representative social contribution project that delivers daily necessities to socially vulnerable groups, veterans' families, small business owners, and households affected by disasters, with the contents tailored according to the recipients' needs.

A Daiso official said, "At the end of last year, we planned to deliver additional Happiness Boxes while conducting a charity kettle fundraising campaign with the Salvation Army," adding, "We will continue to provide support, however small, to help the local community."

This content was produced with the assistance of AI translation services.