LG Household & Health Care Launches ‘Hoo Hwanyugo Special Edition’

[Asia Economy Reporter Moon Hyewon] LG Household & Health Care announced on the 11th that it has launched the ‘Hwanyu-go Special Edition,’ which embodies the dignity and beauty of the golden radiant phoenix.

The Hwanyu line is a luxury anti-aging line representing The History of Whoo, inspired by the phoenix, a symbol of immortality, and uses wild ginseng grown for over 20 years as a key ingredient to offer a skin experience fit for queens of this era. Since its first launch in 2006, continuous research on wild ginseng has been conducted, and as a line leading royal heritage, it has carried out various patronage activities such as Haegum Praise and the Royal Court Culture Campaign.

The Hwanyu-go Special Edition adds a special touch by expressing the meaning of soaring towards radiant beauty like a pair of phoenixes flying gracefully with elegant wings on a purple package representing Hwanyu. It is composed of Hwanyu-go along with seven other Hwanyu products, enhancing its collectible value.

Hwanyu-go is a nourishing cream that combines over 70 precious herbal ingredients including wild ginseng, Cordyceps, and wild ginseng sprout, which can only be harvested from this month to September, blended according to the herbal compatibility theory to create radiant skin. The concentrated texture delivers the strong vitality and rich nutrients of the wild ginseng sprout ingredients directly to the skin. Additionally, the entire Hwanyu line, including the ‘Hwanyu Balancer’ and ‘Hwanyu Lotion,’ which are praised by overseas consumers for their comfortably absorbing yet rich textures, offers a luxurious total anti-aging experience.

All products are available at major department stores nationwide, door-to-door sales, and duty-free shops.

This content was produced with the assistance of AI translation services.