Body Scrub Leading Brand 'Pllu' Launches New Product Exclusively at Olive Young

Launch of Jatype Perfumed Body Scrub

[Asia Economy Honam Reporting Headquarters, Reporter Yoon Jamin] The new product "Perfumed Body Scrub (Salt)" from Plu, the leading body scrub brand with a cumulative sales record of 45 million units, has been exclusively launched at Olive Young.

The "Perfumed Body Scrub," introduced for the first time through Olive Young, is Plu's first product to be released in a jar-type container instead of the traditional tube type. Instead of using California walnut shell powder, it features salt as the main ingredient, presenting a unique new type of product.

The perfumed salt scrub uses 100% Dead Sea salt, known for its high salinity and rich mineral content, sourced from the world's lowest sea level. It also contains six types of premium European plant-derived oils, providing deep and rich moisture without the heaviness or stickiness typical of oils.

In addition, Plu has developed a perfumed sugar scrub made from sugar ingredients. The perfumed sugar scrub, set to be released soon, contains 100% real sugar in a soft sherbet texture and fruit-derived AHA, making it suitable for easy body care.

With eight types of hyaluronic acid water lock, this product offers moist hydration without any tightness, featuring various molecular sizes from ultra-low to high molecular weight hyaluronic acid.

Notably, the fragrance used in this new product was crafted by Christian Provenzano, a global niche perfume master perfumer with 33 years of experience.

Besides excellent exfoliation and skin moisturizing effects, it breaks away from the simple cleansing image of traditional body scrubs, offering a sophisticated and luxurious scent like perfume. A single use leaves a pleasant lingering fragrance as if you had applied perfume.

Furthermore, based on effective skin ingredients and plant-derived components, this vegan formula product completely excludes animal-derived ingredients and animal testing, ensuring safe use.

The four types of Plu Perfumed Body Scrubs released this time are exclusively available at Olive Young. They can be easily found not only in online malls but also in offline stores.

Plu first launched two types of Perfumed Salt Scrubs on Olive Young’s online mall on the 9th, and plans to open two types of Perfumed Sugar Scrubs soon after. A Plu representative announced that a live broadcast for the new product will be held on Olive Young’s All Live on the 12th.

The Plu representative explained, "As the demand for body care rises with the arrival of summer in May, we have released sugar and salt body scrubs in jar-type containers, differentiated from the existing walnut shell powder, so that many consumers can enjoy Plu’s consistently loved body scrub products."

They added, "To commemorate the launch, considering the hygiene concerns of consumers using jar-type beauty products, we plan to give a silver spoon free of charge to all customers who purchase the product."

This content was produced with the assistance of AI translation services.