Willa Audiobook Survey "Helps Relieve Everyday Boredom"

[Asia Economy Reporter Seomideum] Users of the audiobook subscription service Willa have been found to experience various benefits in their daily lives through audiobooks.

Willa conducted a survey from April 22 to 25 targeting 2,354 customers who use its app to understand the effects of using Willa. The survey examined various aspects including ▲effects while driving ▲content consumption during commuting ▲effects during exercise ▲effects during housework.

In this survey, Willa users recognized that audiobooks provide positive effects in various daily situations. Among the 2,354 respondents, 1,226 answered that they had experienced audiobooks while driving. Of these, 90% (1,101 people) said that audiobooks help reduce stress while driving.

Among 811 respondents who had experience using audiobooks during their commute, the majority (96%) answered that it was beneficial during public transportation time.

Among 1,150 respondents who experienced audiobooks during exercise, 90% (1,100 people) responded that audiobooks help reduce boredom felt during exercise. Additionally, 1,060 users (96%) said that audiobooks help increase exercise volume, showing that audiobook use is effective for exercise.

Audiobooks were also found to be effective during housework. Among 1,462 respondents who used audiobooks while doing housework, 96% (1,400 people) selected that it helps reduce boredom during housework.

Not only adults but also children’s education was helped. Among 1,223 users with children, 32% (395 people) whose children experienced audiobooks mostly (88%) responded that it helps increase their children’s reading volume. Furthermore, responses indicating that audiobook use helps reduce children’s smartphone viewing were also found to be significant.

In addition, users reported various effects such as intellectual growth, reduced reading burden, improved sleep rhythm, and increased healing time.

Moon Taejin, CEO of Influential, which operates Willa, said, “As confirmed in this survey, Willa audiobooks are deeply penetrating users’ lives. Customers are gaining help in their daily lives with Willa audiobooks in various situations,” and added, “Willa will expand content in various fields so that users can enjoy audiobooks and gain benefits in more diverse situations.”

Meanwhile, Willa is creating an environment where users can use Willa audiobooks in various situations, such as recently launching an Android Auto service. In addition, it offers content ranging from major audiobooks like Park Kyung-ri’s Toji and Lee Mun-yeol’s Samgukji to bestsellers in various fields such as Lee Mi-ye’s Dallergut Dream Department Store, Keigo Higashino’s Join Plan, and Park Hae-ro’s The Man with the Hwaseung Gun.

This content was produced with the assistance of AI translation services.