"Catch the MZ Generation" CJ CheilJedang to Launch Over 20 Planned Products Within the Year
[Asia Economy Reporter Eunmo Koo] CJ CheilJedang announced on the 10th that it will launch more than 20 planned products within the year, reflecting the sensibilities and tastes of MZ generation (Millennials + Generation Z) consumers.
First, through collaboration with Disney, CJ CheilJedang will introduce Bibigo porridge and Hetbahn rice using Marvel hero packaging at convenience stores this month. They will also release Hetbahn Cupbap with containers decorated with Toy Story characters.
Additionally, for health-conscious MZ generation consumers, they will launch coin-shaped 'Coin Cookies' with high protein and dietary fiber content this month, as well as 'Cube Toktok,' bite-sized chicken breast snacks, and soft tofu-containing ice cream (Injeolmi flavor and peanut flavor). Next month, they will also introduce 'Petitchell Drinking Jelly' in collaboration with Gongcha.
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To prepare for the launch of these planned products, CJ CheilJedang has been operating an internal consultative body composed of 24 employees in their 20s and 30s since the end of last year. Out of about 100 ideas generated by the consultative body, CJ CheilJedang adopted around 50 and decided to commercialize about 20 of them within the year.
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