bhc Chicken Launches TV CF Featuring Jeon Ji-hyun for 'Chipongdang Fried'

[Asia Economy Reporter Moon Hyewon] bhc Chicken announced on the 10th that it will actively target consumers by airing a TV commercial for its new menu item, ‘Chipongdang Fried Chicken.’

The TV commercial for Chipongdang Fried Chicken, newly launched on the 9th, creatively highlights the unique charm of bhc Chicken’s exclusive model, actress Jeon Ji-hyun, to express the product’s characteristics in a fun and impactful way.

Jeon Ji-hyun showcases a rhythmic dance to lively music while cleverly demonstrating various ways to enjoy the chicken using flakes full of garlic and shrimp aroma, which are the key features of Chipongdang Fried Chicken. In particular, she appeals to the product’s diversity by eating the chicken with flakes placed on top, sprinkled, and dipped, capturing the unique characteristics and charm of the product through her own appeal.

Chipongdang Fried Chicken is a new-concept chicken that offers not only great taste but also visual enjoyment by generously topping crispy fried chicken with original flakes infused with shrimp and garlic aroma. Especially notable is the combination of the tender fresh meat, the crispiness of the fried coating, and the unique texture of the shrimp and garlic-flavored flakes, delivering the ultimate crispy outside and tender inside experience.

A bhc Chicken representative said, “This TV commercial is the first CF of the year featuring Jeon Ji-hyun, who has been our exclusive model for nine years. We expect that Jeon Ji-hyun’s sincere charm, which remains unchanged over time, will effectively convey the value of the product.”

This content was produced with the assistance of AI translation services.