CJ OliveNetworks Launches 'Collabi,' Integrating Advertising and Marketing Services into One

[Asia Economy Reporter Seungjin Lee] CJ OliveNetworks announced on the 10th that it has launched ‘Kolavi,’ a cross-marketing platform that integrates advertising and marketing services into a single platform.

Kolavi is a third-party target message advertising platform born from combining CJ OliveNetworks’ years of accumulated partnership service sales capabilities and communication work know-how.

Kolavi provides the functionality of an integrated cross-marketing platform (CMP) that allows users to access advertising and marketing services based on communication channels individually operated by domestic membership companies on one platform. This is the first business model of its kind attempted in Korea, and the related business model has completed patent application.

The Kolavi service not only allows selection of the optimal target data among memberships partnered with Kolavi but also digitalizes the entire advertising campaign process to enable convenient and effective marketing campaigns. Mobile advertising execution is possible in all message formats including SMS, LMS, MMS, and PUSH.

Kolavi’s strength lies in its targeting of a total of 120 million members from leading domestic companies, including the integrated membership service CJ ONE operated by CJ OliveNetworks, as well as telecommunications companies, card companies, and point memberships.

Customers can select family composition, interests, consumption trends, and residence as primary target data on Kolavi. Additionally, more refined target consulting can be received by utilizing demographic factors, competitor consumption history, app/web access history, communication history, and location/area information.

CJ OliveNetworks plans to introduce advanced features such as dashboards and report functions providing results like click-through rates and purchase conversion rates, as well as AI-based customer matching campaign recommendations in the second half of the year.

Nam Seungwoo, head of the Cloud Messaging Team at CJ OliveNetworks, said, “With the precise targeting-based marketing service provided by Kolavi, customers can use the benefits and information they want,” adding, “We will develop it into a platform where various companies cooperate together beyond existing advertising platforms.”

This content was produced with the assistance of AI translation services.