Making Goods from Waste Paper... Kyobo Bookstore's 'Green Page Campaign'

[Asia Economy Reporter Seomideum] Kyobo Bookstore announced that it will hold the ‘Green Page Campaign’ from the 5th to the 15th of next month in celebration of Environment Day, where people share books and create goods from discarded paper to sell.

First, the ‘Green Page Challenge’ is an event where celebrities and readers share books together and post ‘#GreenPage’ on Instagram. For each hashtag, books will be donated (up to 1,000 copies) to child regional centers and care facilities. The book donation is carried out by Kyobo Bookstore and participating publishers through the international development cooperation NGO ‘G Foundation.’

Fourteen celebrities participating in the challenge include Kim Choyeop, Moon So-ri, Jang Gang-myeong, Chun Woo-hee, Paul Kim, and others. Each of them selects 1 to 5 books they want to share and leaves a short message for the challengers, which is delivered to the challengers.

Challengers who receive the books must post a meaningful quote from the book on SNS with the hashtag within three days of receipt, nominate the next challenger, and pass the book on within five days. At this time, it is acceptable to send the next challenger a personal book collection instead of the celebrities’ shared books.

Kyobo Bookstore also collaborates with the design company ‘Grape Lab,’ which makes eco-friendly items from recycled paper, and the art book specialist publisher ‘Yuhwa Company’ to create and sell an upcycled multi-stand called ‘Re-Stand’ made from art book scraps. ‘Re-Stand’ is a multi-stand that can hold over 2kg without chemical adhesives by folding hundreds of precious discarded art prints generated during book printing into a paper structure by hand. Customers can choose between two versions: Eastern paintings by Kim Hong-do, Jeong Seon, and Western paintings by Manet, Monet, and others.

Books addressing environmental issues showed a growth rate of 20-30% at Kyobo Bookstore during 2020 and 2021, reflecting increased interest during the pandemic caused by COVID-19. A Kyobo Bookstore official said, “As we are now moving out of the influence of COVID-19 and people’s activity levels are beginning to increase, we planned this event with the intention of encouraging continuous interest in the environment and practicing ethical consumption in the post-COVID era.”

This content was produced with the assistance of AI translation services.