LG Chem's 'Y Solution' Wins Grand Prize in Packaging Design, First Filler Brand to Receive 'iF Design Award'

LG Chem 'Y Solution'

[Asia Economy Reporter Lee Gwan-joo] LG Chem announced on the 6th that its hyaluronic acid filler brand ‘Evear Y Solution’ won the main prize for package design in the beauty and health category at the ‘iF Design Award 2022’.

Targeting the MZ generation who pursue confident beauty, LG Chem adopted bold lines as the main design element to distinguish the functions of three products and visualize them intuitively. The iF Design jury commented, "Through graphic elements applying bold brushstrokes, the brand was reborn with a confident and youthful image."

The iF Design Award is considered one of the world's top three design awards alongside Germany’s ‘Red Dot Award’ and the United States’ ‘IDEA (International Design Excellence Awards).’ Since its inception in 1954, LG Chem Y Solution is the first to win a package design award for a filler product at the iF Design Awards.

An LG Chem official explained, “For customers in their 20s and 30s who actively choose products, package design, which is the brand’s first impression, becomes an important appeal point,” adding, “We reflected the design inspired by ‘confidence,’ an element of beauty that customers pursue.”

This content was produced with the assistance of AI translation services.