Lexus Korea Extends Contracts with Four Pro Golfers as RX Ambassadors

[Asia Economy Reporter Yoo Hyun-seok] Lexus Korea announced on the 6th that it has extended contracts until December with a total of four professional golfers, including KLPGA (Korea Ladies Professional Golf Association) ambassadors An Ji-hyun, Heo Da-bin, Hyun Se-rin, and KPGA (Korea Professional Golfers' Association) Park Sang-hyun, who are promoting the RX.

The ‘Team Lexus’ RX ambassadors, consisting of nine members, include the four re-contracted professional golfers along with KLPGA players Park Hyun-kyung, Lee So-mi, Choi Hye-jin, and KPGA players Song Young-han and Ham Jung-woo. They are provided with the premium hybrid sports utility vehicle (SUV) RX lineup to use during training or competitions as RX ambassadors.

The ‘Team Lexus’ RX ambassadors are currently participating in various marketing activities such as serving as advertising models for the Lexus RX, RX test drive videos, golf one-point lessons, and self-interview videos by each professional golfer.

Kang Dae-hwan, Executive Director of Lexus Korea, said, “Recently, at the 2022 KPGA season opener, Park Sang-hyun won, and the ‘Team Lexus’ players have achieved good results while growing together since their association with Lexus,” adding, “We hope they will achieve the best results this season as well, together with Lexus’s premium hybrid SUV model, the RX.”

Meanwhile, the Lexus premium hybrid SUV ‘RX’ provided to the players has received favorable reviews for simultaneously realizing excellent driving performance and eco-friendliness through the application of a strong hybrid system and an electronic all-wheel-drive E-Four system.

This content was produced with the assistance of AI translation services.