Kyowon Group Opens Youth Support Project 'Silpae Jeondangpo'

[Asia Economy Reporter Donghyun Choi] Kyowon Group announced on the 6th that it will run the youth support project "Silpae Jeondangpo" until June 24.

Silpae Jeondangpo is part of Kyowon Group's social contribution activities targeting youth. It supports young people to overcome failure and grow through new challenges.

The project is conducted under the concept of a "pawnshop," meaning that by pawning failure as collateral, it provides opportunities for new challenges. It was planned to reexamine the value of failure and convey the message that "failure is also a process of growth."

Any young person in South Korea, including university students and early career workers, can participate. Participants visit the Silpae Jeondangpo operated in a digital space and leave stories of their own failures. Any type of failure is acceptable. From small stories like New Year's resolutions or dieting to topics such as entrance exams, employment, or relationships, participants can write about any failure they have experienced without restrictions. They can also empathize by reading stories left by peers and leaving supportive comments.

Among the registered stories, six are selected each month as monthly failure stories. The chosen protagonists receive support gifts worth about 300,000 KRW to help them overcome failure and take on new challenges. The support gifts will be customized according to the content of the stories. Additionally, 200 people who leave stories at Silpae Jeondangpo will be selected by lottery to receive cultural gift certificates for self-development activities.

To encourage many young people to share their failure stories and support each other, the project is also conducted as a social networking service (SNS) participation event.

Those who leave supportive comments on registered stories and send capture images will be entered into a draw to receive Baskin-Robbins gifticons for 300 people. Those who create posts on their personal Instagram using Silpae Jeondangpo stickers collaborated with the artist Isibuil or register hashtags will be entered into a draw to receive Mom's Touch burger set gifticons for 300 people.

A Kyowon Group official said, "We operate Silpae Jeondangpo to comfort young people who are experiencing trial and error in preparing for the future and to support them to continue challenging by using failure experiences as stepping stones." He added, "Following this Silpae Jeondangpo, we will continue various activities such as the 'Creator Support Project' so that many young people can grow into healthy members of society without fearing failure."

This content was produced with the assistance of AI translation services.