SK Stoa Targets Customers with Exclusive Products for the First Weekend of May
[Asia Economy Reporter Jeon Jinyoung] SK Stoa is preparing a large number of exclusive products for the first weekend of May to target customers.
According to SK Stoa on the 6th, first, targeting the increase in purchases of health functional food gifts for Family Month, they will sell a co-planned product (NPB) developed together with Oriental medicine doctor Lee Kyungje. The broadcast starting at 10:36 AM on the 7th will introduce the ‘SK Stoa X Raeo Lee Kyungje Gisedangdang Goji Berry’.
This product features Cheongyang goji berries and 22 kinds of traditional supplementary ingredients, incorporating Dr. Lee Kyungje’s expertise. It is composed in liquid form for easy consumption and contains 30 packets per box, offering good cost-effectiveness. The price is 169,000 KRW for 4 boxes (70ml·30 packets·4 boxes) and 269,000 KRW for 8 boxes (70ml·30 packets·8 boxes).
They also prepared a multifunctional electric tool set for the increasing number of home interior enthusiasts. The broadcast starting at 7:36 AM on the 8th will showcase the ‘S-Black Edition’ electric tool set co-planned with ‘Swiss Military’. Following the complete sell-out of the Swiss Military high-pressure cleaning tool package launched in July last year, this NPB product enhances functionality and is offered at a more reasonable price.
This product consists of ▲electric drill ▲multifunctional head ▲high-pressure cleaning head. It has basic drilling and boring functions, and by switching to the multifunctional head, it can be used for various purposes such as wood and metal cutting and tile grout removal. Also, when switching to the high-pressure cleaning head, it can spray a powerful water jet up to 2 meters, useful for various cleaning tasks. Especially, it is a cordless product using an 18V lithium-ion battery, allowing convenient use indoors and outdoors without location restrictions.
The selling price is 208,000 KRW, and through the sales broadcast, customers can purchase it for 188,100 KRW by using benefits such as mobile/PC purchase, automatic order, lump-sum payment, and 5% discount on event cards.
They also prepared European travel products. In the broadcast starting at 9:36 PM on the 8th, they will sell products for ▲Switzerland·Italy 8 days ▲Turkey·Greece 10 days, prepared together with Tour 2000, known as the so-called ‘European travel gourmet spots’.
Depending on the travel departure time, the ‘Switzerland·Italy’ product is priced from 1,699,000 KRW to 2,099,000 KRW per person, and the ‘Turkey·Greece’ product is priced from 1,499,000 KRW to 1,799,000 KRW per person. Travel departures can be selected from May to October.
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Kim Hyungjun, Head of Commerce Business Group 2 at SK Stoa, said, “To capture customers planning outings in the warm spring days, we have gathered exclusive products and scheduled them for the first weekend broadcast in May,” adding, “We will continue to provide customers with more reasonable shopping opportunities through products that only SK Stoa can offer.”
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