SonyDLab Launches 'SyncTag', RFID Tag-Based Smart Logistics Solution

[Asia Economy Reporter Jang Hyowon] SonyD, a subsidiary of SonyD (formerly YapX), a KOSDAQ-listed company, announced on the 6th that it has launched ‘Thinktag,’ a smart logistics management solution utilizing RFID tags.

‘Thinktag’ is an integrated solution consisting of RFID tags, tag issuers, readers, and software. When an RFID tag is attached to a product or packaging box, the reader recognizes the data and supports unified product management through a dedicated program.

SonyD Lab cited RFID tag technology as the key differentiating competitive factor of ‘Thinktag.’ RFID tags contain various information such as production history, similar to barcodes, but can be collectively recognized by the reader. While managing inventory for one box of products with regular barcode tags takes about 5 minutes, the company explained that ‘Thinktag’ can complete the same task in about 8 seconds.

The company explained that ‘Thinktag,’ which offers excellent time efficiency across a wide range of essential business processes such as receiving, shipping, returns, sales, and inventory management in manufacturing, distribution, and logistics companies, could lead to labor cost savings of over 80%. The initial cost burden of at least 1 billion KRW required for introducing existing RFID tag-based logistics systems has been significantly improved in price competitiveness by adopting a monthly subscription membership model costing between 100,000 and 1,000,000 KRW.

Choi Simyeong, CEO of SonyD Lab, said, “Smart logistics solutions based on RFID tags have been an area inaccessible to small and medium-sized enterprises due to high costs during implementation. ‘Thinktag,’ launched by SonyD Lab, solves all these limitations while implementing enterprise-level logistics system functions such as ▲asset management within companies ▲factory parts management ▲warehouse inbound/outbound and inventory management ▲production history management ▲document management, all with excellent cost-effectiveness.”

SonyD, the parent company of SonyD Lab that launched ‘Thinktag,’ is the largest clothing RFID manufacturer in Korea. SonyD began expanding RFID facilities last year, which produced about 34 million units annually, and completed a production system of over 200 million units this year. SonyD Lab is currently pursuing service supply contracts with pharmaceutical distributors, construction companies, and equipment firms.

This content was produced with the assistance of AI translation services.