GS25 to Sell Park Jaebum Soju Starting July… “Try the Successor to Wonsoju”

A model is introducing the Wonsoju product that GS25 will start selling from July.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 4th that starting in July, it will introduce the new alcoholic beverage "Wonsoju Spirit" from the liquor company Once Spirits, led by singer Park Jaebeom, at stores nationwide.

Wonsoju Spirit is a premium soju distilled from fermented Toto-mi rice grown in Wonju, Gangwon Province. It is a follow-up product to Wonsoju, which previously caused a rush with its limited quantity release.

The two companies plan to launch Wonsoju Spirit by optimizing alcohol content, aging process, and price to suit mass production and appeal to a broader audience, while preserving the identity of Wonsoju.

Park Jaebeom, CEO of Once Spirits, stated, “Through a strategic partnership with GS Retail, which owns Korea’s leading liquor distribution platforms GS25 and Wine25Plus, Once Spirits aims to strengthen communication with Generation Z (Millennials + Gen Z) beyond cultural boundaries into the retail sector.”

Oh Jin-seok, Head of GS Retail Platform BU (Vice President), said, “We take pride in being able to introduce Wonsoju, which attracted great interest from many distributors, at GS25. We will prepare to successfully launch this special product through all available channels and leave a significant milestone in the premium distilled liquor market.”

This content was produced with the assistance of AI translation services.