Paris Baguette Collaborates with Jamba Juice to Launch 'Caribbean Fashion Bingsu'
[Asia Economy Reporter Moon Hyewon] SPC Group's Paris Baguette announced on the 4th that it will launch the 'Caribbean Passion Bingsu,' a refreshing treat that allows consumers to enjoy the tangy and sweet flavors of tropical fruits in collaboration with Jamba Juice.
The Caribbean Passion Bingsu targets consumers seeking cool products during the early heatwave. It features shaved ice with a tangy tropical fruit flavor topped generously with three types of tropical fruits?mango, dragon fruit, and pineapple?allowing customers to enjoy the fresh taste and aroma of the fruits as they are.
By recreating Jamba Juice's popular Caribbean Passion Smoothie as a bingsu, the product offers an even more intense tropical fruit flavor.
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Additionally, the vibrant colors of tropical fruit ice and fruit toppings such as mango and pineapple evoke a resort-like atmosphere, which Paris Baguette expects to receive a positive response from the MZ generation, who value visuals as much as taste.
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