Shinsegae International Jaju Launches Indoor Living Hanbok Collection
[Asia Economy Reporter Eunmo Koo] Shinsegae International's lifestyle brand 'Jaju' announced on the 3rd that it will launch daily hanbok, which transforms traditional hanbok into indoor wear.
Jaju explained that while preserving the unique shape of hanbok, they removed the goreum (ribbons) and added side slits to enhance mobility for comfortable indoor wear. The buttons are made from recycled discarded PET bottles, and the entire product is made from non-fluorescent fabric. It will be released in long sleeves, half sleeves, and 8/10 length.
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A Shinsegae International Jaju representative said, "Recently, as more schools and institutions are adopting hanbok as school uniforms and workwear, the popularization of hanbok is progressing, and overseas, hanbok exposure is increasing in popular dramas and various events," adding, "We hope this interest will develop into a movement to wear hanbok in everyday life."
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