NVT's 'Addison Operwall' Enters Media Commerce
[Asia Economy Reporter Hyungsoo Park] Enbit (236810), the number one domestic mobile point platform operator, is launching its offerwall network 'Adison' into the media commerce market.
On the 2nd, Enbit announced that it signed a partnership agreement for the Adison offerwall network with SK Stoa, the leading company in the domestic T-commerce industry.
Enbit will build and operate the Adison offerwall system within the SK Stoa mobile platform. SK Stoa users can earn points for free by completing various partnership missions provided by Adison, such as watching mobile advertisements, which can be used like cash when purchasing products.
SK Stoa, which is adopting the Adison offerwall system, is a T-commerce-based shopping platform where customers can purchase products through various channels including TV home shopping, online, and mobile. Since its launch in December 2017, it has maintained the top sales position in the industry since 2019 through steady growth.
As Enbit aims for an all-around scale-up of its core point business this year, it expects the Adison partnership with SK Stoa to be a meaningful achievement in expanding the industries that the point-based offerwall network system can enter.
Park Su-geun, CEO of Enbit, said, "Starting with the partnership with SK Stoa, a leading company in domestic T-commerce, we plan to actively expand point offerwall partnerships in the media commerce market." He added, "We will make various efforts so that the point industry ecosystem led by Enbit, including Adison offerwall and Cash Slide, can establish itself as an alternative that maximizes mutual needs between users and platform companies."
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Enbit is the number one mobile point platform company in Korea. It is the only domestic mobile point platform company that has successfully built its own platform system, and the monthly active users (MAU) of its operated point platform exceed 10 million.
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