LF Mall launches 'LF Guarantee'... "Providing luxury digital certificates with NFT"

[Asia Economy Reporter Song Seung-yoon] LF announced on the 2nd that it has launched the 'LF Guarantee' service, which issues digital certificates of authenticity for products provided by verified luxury sellers for customers purchasing luxury goods on LF Mall.

When purchasing products labeled with LF Guarantee, a digital certificate of authenticity featuring LF's unique serial number based on an unreplicable NFT (Non-Fungible Token) is provided. The certificate is delivered through KakaoTalk's 'Smart Wallet,' allowing easy storage and management without the worry of loss.

The digital certificate of LF Guarantee also includes the product's purchase history and can be easily transferred during secondhand transactions. If a product purchased through LF Guarantee is found to be counterfeit, compensation of 300% of the purchase price will be provided.

To commemorate the launch of the service, LF is also holding the 'LF Mall Luxury Sale' event until 10 a.m. on the 16th of this month. During the 'LF Mall Luxury Sale,' customers can enjoy hot deal events offering up to 66% discounts on selected products every day at 2 p.m. There is also a 'Scratch Sale' event offering up to 90% discounts on luxury products with minor scratches. By solving quizzes related to LF Guarantee on the LF Mall application (app), customers can participate in a lucky draw to win prizes such as a 'Gucci Dionysus Bag' worth approximately 8 million KRW. Two live broadcasts will also be held during the luxury sale event period.

Choi Eun-young, head of the LF e-Luxury Team, said, "The LF Guarantee service is a digital certificate service that enhances trust so that customers purchasing luxury goods on LF Mall can shop with confidence," adding, "We have prepared various benefits through the luxury sale event to celebrate the service launch, and we hope for much interest."

This content was produced with the assistance of AI translation services.