Lotte Food Releases Limited Edition Ensemble of Longest-Running Ice Cream 'Amatna'

[Asia Economy Reporter Song Seung-yoon] Lotte Foods announced on the 2nd that it will launch the 'Amatna Ensemble' to commemorate the 50th anniversary of the bar ice cream 'Amatna.'

The Amatna Ensemble is packed with various ingredients to repay the long-lasting love from customers. It was inspired by traditional Korean celebration rice cakes, adding a festive meaning. The Amatna Ensemble, with its square shape and white exterior reminiscent of Baekseolgi, is filled with milk ice cream, whole red beans, and rice cakes, offering a rich texture. It is released as a limited edition this year, and the packaging is designed in a retro style.

Launched in 1972, Amatna is the oldest bar ice cream in Korea. It is the successor to 'Samgang Hard,' the first mass-produced ice cream in Korea, and consistently sells about 25 million units annually.

A Lotte Foods official said, "Even in the ice cream market with many long-lasting products, brands loved for over 50 years are extremely rare," adding, "The 50th anniversary limited edition Amatna Ensemble is filled with abundant ingredients to express our gratitude to customers."

This content was produced with the assistance of AI translation services.