GS25 Joins Variety Show 'Pyeonstorang' as Partner... "Winning Menu to Be Immediately Commercialized"

On the 2nd, a product planner (MD) in charge of launching Convenience Store GS25's Pyeonstorang products and a researcher from the Food Research Institute are taking a commemorative photo.

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 2nd that it will participate as a new partner company of the entertainment program ‘Shinsang Chulsi Pyeonstorant’ (Pyeonstorant).

Through the Pyeonstorant competition, the winning menu is decided every three weeks, and GS25 will immediately launch it as a product. GS25 focused most on replicating the winning menu almost identically and establishing an easy purchasing process, holding practical consultations for the past six months.

The GS25 product planner (MD) will appear on the Pyeonstorant broadcast to evaluate the taste of the competition menu and review the ease of product launch. In addition, GS25’s Food Research Institute, composed of former hotel chef employees, will create prototypes and conduct detailed consultations with Pyeonstorant to faithfully reproduce the taste of the winning menu.

A GS25 official said, “As a new partner of Pyeonstorant, the most important point was the meticulous effort to deliver the original feeling of the winning menu beyond just providing fun to viewers,” adding, “We aim to expand synergy with media commerce by fully mobilizing GS Retail’s online and offline channels.”

This content was produced with the assistance of AI translation services.