"Featuring Traffic Safety Illustrations on Milk Packs" Dongwon F&B Launches 'Children's Traffic Safety Campaign'
[Asia Economy Reporter Eunmo Koo] Dongwon F&B announced on the 1st that it will conduct a 'Children's Traffic Safety Campaign' by featuring traffic safety illustrations on 'Denmark' milk cartons in collaboration with the Seoul Metropolitan Police Agency.
For about three months, Dongwon F&B will print traffic safety rules and illustrations on the packaging of four types of Denmark processed milk (Coffee Coffee, Banana Banana Milk, Strawberry Strawberry Milk, Choco Choco Milk) and 'Denmark Danish Milk' sold at major discount stores and convenience stores. The milk cartons include illustrations promoting safe traffic culture, such as 'Walk your bicycle when using crosswalks' and 'Always slow down in school zones.'
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A Dongwon F&B official explained, "By including traffic safety rules on milk products that are frequently consumed in daily life, we aim to raise safety awareness among both children and drivers and, furthermore, to create a safer Seoul for children from traffic accidents. We planned this campaign together with the Seoul Metropolitan Police Agency."
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