9-year-old Kim Gyurin, a military child who was the winner of the first challenge, has completed the 12-week challenge and is now studying independently using U+ Elementary Country.

9-year-old Kim Gyurin, a military child who was the winner of the first challenge, has completed the 12-week challenge and is now studying independently using U+ Elementary Country.

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[Asia Economy Reporter Lim Hye-seon] LG Uplus announced on the 1st that it will conduct a social contribution program called the ‘12-Week Challenge’ to help military children develop self-directed learning skills, in collaboration with the Ministry of National Defense and the National Institute for Lifelong Education.


Since the second half of last year, LG Uplus has been carrying out social contribution activities with the Ministry of National Defense to support military children by providing elementary education services such as 'Uplus (U+) Elementary Country' and early childhood education services 'U+ Children’s Country,' along with dedicated smart pads and communication fees (for 2 years).


Now in its second year, the 12-Week Challenge is a program designed to cultivate self-directed learning abilities during the first 12 weeks after support. It offers systematic education to 500 military children, focusing on Korean, English, and Math through online classes, autonomous study, one-on-one teacher feedback, weekly missions, and appropriate rewards for mission completion. The program aims not only to provide financial support but also to create practical effects by helping participants develop habits of independent learning using extensive content.


This challenge has enhanced its educational effectiveness by actively reflecting the opinions of parents who participated in the first challenge last year. The weekly class time, previously 30 minutes once a week, has been extended to 40 minutes, and the number of students per teacher has been reduced from 20 to 10, allowing teachers to provide customized education and students to maintain higher concentration.


The scope of educational support has also been expanded from elementary students to include preschool children. For preschool military children participating in the 12-Week Challenge, premium book brand ‘Kids Schole’ content will be used for education. Participants who complete the project will receive a Kids Schole book set as a gift.


LG Uplus explained that considering military children often face academic difficulties due to living in areas with limited educational facilities or frequent school transfers caused by their parents’ job relocations, it has prepared a special program exclusively for military families to help them cultivate self-learning abilities.


In cooperation with the National Institute for Lifelong Education’s National Parent Support Center, LG Uplus plans to provide parents with a self-directed learning guide that objectively diagnoses learning habits and offers solutions for weaknesses and coaching points by grade level. In the second half of the year, based on feedback from parents who participated in the second challenge, a third challenge program will also be conducted.



Meanwhile, in the first 12-Week Challenge completed last December, 350 students attended two or more classes, achieving an attendance rate of 81%. Additionally, 83% of parents and 93% of teachers expressed high satisfaction, with 82% of parents particularly satisfied with the teachers’ one-on-one class feedback.


This content was produced with the assistance of AI translation services.

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