"Enough of Common Coffee"...Coffee Industry Targets Consumers with Popularization of 'Specialty Coffee'

[Asia Economy Reporter Moon Hyewon] The coffee industry is increasingly introducing products that make specialty coffee more accessible to consumers.

Specialty coffee refers to premium coffee that scores 80 points or higher out of 100 in the Specialty Coffee Association (SCA) quality evaluation, which strictly assesses the aroma, acidity, body, and consistency of coffee beans. Previously, specialty coffee had a unique image as an expensive and rare coffee for enthusiasts, acting as a kind of entry barrier. However, as consumers' coffee preferences have diversified and become more sophisticated recently, specialty coffee, boasting excellent quality and distinctive flavors, is gaining widespread attention.

According to the coffee industry on the 1st, Ryan Coffee recently launched ‘Single Origin Hawaii 100% Kona Coffee’ and ‘Premium 10% Kona Gold Roast,’ roasted with Hawaiian Kona beans. Hawaiian Kona beans are considered one of the world's top three luxury beans, alongside Yemen Mocha Matari and Jamaica Blue Mountain. Kona beans, grown in very limited quantities only in certain areas of Kona on Hawaii's Big Island, thrive in volcanic soil under appropriate rainfall and sunlight, offering a unique flavor. Known as the ‘freshly ground scent of heaven,’ Kona coffee is recognized for its flavor and rarity and is even served at official White House dinners.

Ryan Coffee’s Single Origin Hawaii 100% Kona Coffee captures the authentic taste of Hawaiian Kona beans, characterized by a harmonious and complex flavor combining subtle floral notes, exotic fruit aromas, and nutty scents. It uses medium-light roasting, which pairs excellently with the beans, allowing for a smooth and rich flavor experience.

The Premium 10% Kona Gold Roast is perfect for those who want to lightly enjoy Hawaiian Kona beans. By blending Kona beans at a 10% ratio, it delicately expresses the fresh yet sweet flavor unique to Kona coffee. It also stands out for its moderate bitterness and acidity, along with a clean aftertaste, making it well-suited to the palates of coffee beginners.

Nespresso recently released a limited edition Master Origin ‘Papua New Guinea’ coffee. Papua New Guinea coffee is made from Arabica beans grown in the fertile soil and climate of the high and rugged Papua New Guinea island, processed using a wet method. It is a specialty-grade coffee officially recognized for its top quality by the Coffee Quality Institute (CQI), a nonprofit organization under the Specialty Coffee Association (SCA). Through unique processing methods suited to the coffee’s origin and artisan roasting, it offers the coffee’s inherent flavors and a velvety smooth body. The coffee cherries undergo a two-day fermentation in a cool highland area before wet processing, which further emphasizes the rich fruity aroma of the cherries. Especially when served cold after extraction, the coffee delivers a refreshing taste that blends the rich fruit aroma and acidity of Papua New Guinea coffee.

This content was produced with the assistance of AI translation services.