[Asia Economy Reporter Jang Hyowon] Ostem Pharma, a subsidiary of Ostem Implant, the world's number one implant seller, announced on the 29th that it will operate a Vussen popup store at the underground shopping street of Seoul Express Bus Terminal (Gyeongbu Line/Yeongdong Line) located in Banpo-dong, Seoul, until June 9.

Ostem Pharma Operates Offline Popup Store at Seoul Express Bus Terminal for Family Month View original image

At the popup store, customers can find all products of Ostem Pharma's premium healthcare brand Vussen, including toothpaste, toothbrushes, and oral rinses. The 'Ddung-rangi' edition, released in collaboration with MUZIK TIGER in February, will also be available for purchase on-site.


Meanwhile, Ostem Pharma announced that from May 1 to the end of the month, it will offer up to 50% discounts, including a 1+1 deal on Vussen toothpaste and a 38% discount on Vussen toothbrushes. Additionally, the oral irrigator 'Wapic' combo, portable irrigators, and electric toothbrushes will be sold at a 23% discounted price. Special gift sets or free replacement tips for oral irrigators will be given with purchases of oral irrigators and electric toothbrushes.


An Ostem Pharma representative said, "We planned the popup store anticipating heavy foot traffic at the express bus terminal and nearby shops during May, when many people travel to visit their hometowns for Parents' Day or go on trips nationwide. We plan to continue operating popup stores in large shopping malls in downtown Seoul and shopping districts with dense foot traffic, providing customers with opportunities to directly browse and purchase our products on-site."



Ostem Pharma, a subsidiary of Ostem Implant, has been developing and selling prescription and over-the-counter drugs since its establishment in 2015, recording steady sales growth over the past five years from 2017 to last year. Among 234 domestic companies, Ostem Pharma ranks third in dental prescription drug sales following Daewoong Bio and Chong Kun Dang, and is evaluated as a company with high growth potential.


This content was produced with the assistance of AI translation services.

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