Seven Eleven Unveils 'Peppa Pig Special Concept' Stores for Family Month

Seven Eleven's Peppa Pig Special Concept Store.

[Asia Economy Reporter Jeon Jinyoung] Convenience store 7-Eleven is launching a 'Peppa Pig Special Concept Store' designed with the globally popular animation 'Peppa Pig' to celebrate Family Month in May.

According to 7-Eleven on the 29th, until the end of next month, seven major stores in Seoul, including '7-Eleven Lotte World KidZania Branch' and 'Ministop Yeoui IFC Branch,' will be fully wrapped with Peppa Pig character images, and photo zones will be set up with large figures of the main characters 'Peppa' and 'George.' Additionally, these stores will offer 10% discounts on 17 representative Peppa Pig toys, such as the 'Peppa Pig Kitchen Figure 2-Series (7,900 KRW)' and the 'Peppa Pig Living Room Mini Playset (14,800 KRW).'

Furthermore, on Children's Day, a 'Photo Zone Social Network Service (SNS) Certification Shot Event' will be held at the Lotte World KidZania Branch. Customers who upload a certification shot taken at the photo zone to their personal Instagram with a hashtag will receive a 'Peppa Pig Pop-up Book' worth about 10,000 KRW, given to the first 1,000 participants.

Kim Heungsik, head of 7-Eleven's Global Sourcing Team, said, "We are introducing the Peppa Pig Special Concept Store by benchmarking popular overseas marketing cases," and added, "We hope families come to create precious memories during Family Month in May."

This content was produced with the assistance of AI translation services.