SC Jeil Bank Creates 'Good Forest' to Promote Carbon Neutrality and Sustainable Investment
Customer-Participatory 'Good Forest Project' Successfully Completed
Trees Planted Under Names of Customers Subscribed to ESG Investment Products
[Asia Economy Reporter Song Hwajeong] SC First Bank announced on the 28th that it successfully completed the 'Good Forest Project' event, which has been ongoing since December last year to restore ecosystems together with customers who are highly interested in practicing carbon neutrality (Net Zero) and sustainable investment.
As a result of this project, the 'SC First Bank Good Forest' (hereinafter referred to as the Good Forest) was established on the 27th at the Anyangcheon riverside in Yangcheon-gu, Seoul.
The Good Forest Project was conducted by having customers participate in the carbon neutrality declaration and subscribe to ESG (Environmental, Social, and Governance)-related wealth management (WM) products. Trees were planted in the digital forest created on an online microsite and the offline Good Forest in the customers' names, while customers were also provided with a 'Japanese Umbrella Pine' as a companion tree. Specifically, if more than 3,000 customers joined the carbon neutrality declaration, SC First Bank would plant 1,000 trees as a base and plant one additional tree for each customer subscribing to ESG-related WM products. Over approximately three months since December last year, 3,172 customers participated in the carbon neutrality declaration, and 627 customers subscribed to ESG-related WM products, resulting in a total of 1,627 trees planted in the Good Forest. The names of customers who participated in the forest creation can be viewed via the QR code on the SC First Bank plaque installed at the forest entrance.
At the Good Forest creation event held on the 27th near Sinjeong-dong, Yangcheon-gu, Seoul, Jang Hojun, Head of Retail Banking Group (Vice President) of SC First Bank, along with employees and their families, planted trees together. Vice President Jang said, "The active participation of customers toward carbon neutrality created a Good Forest that many people can enjoy together," adding, "We will continue to prepare various customer participation programs to promote the practice of carbon neutrality and sustainable investment."
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The Good Forest is adjacent to a bicycle path and a walking trail, allowing anyone to visit while exercising or taking a walk in daily life. Designed with the concept of an urban arboretum, various trees and shrubs such as Zelkova, Crape Myrtle, Japanese Snowbell, Korean Rose, Rose, and Trumpet Creeper were harmoniously planted. Benches for resting and name tags with plant information will also be installed along the walking trail to allow visitors to comfortably enjoy the forest.
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