Shinsegae Simon Siheung Premium Outlets, 'Kids Specialty Zone' Renewed and Reopened

2310㎡ (approx. 700 pyeong) scale
Over 30 children's brands including clothing, books, and sports in one place
Children's Day commemorative event also held

Shinsegae Simon Siheung Premium Outlet, 'Kids Specialty Zone'.

[Asia Economy Reporter Kim Yuri] Shinsegae Simon announced on the 28th that it will renew and reopen the 'Kids Specialty Zone' at Siheung Premium Outlets. The strategy is to strengthen the infant and children's category preferred by family customers in their 30s and 40s visiting the outlet, and to develop the Siheung branch into a 'famous spot for kids brand shopping' representing the southwestern metropolitan area.

The Kids Specialty Zone has been remodeled and opened on the first floor of 'The Mall' at Siheung Premium Outlets, covering 2,310㎡ (approximately 700 pyeong). The Kids Specialty Zone houses various infant and children's sports brands such as Adidas Kids, Nepa Kids, Black Yak Kids, and MLB Kids, as well as fashion brands including Off Label, Trad House, Topten Kids, and Hazzys Kids, allowing convenient shopping. It has enhanced various infant and children's contents such as accessories, books, educational tools, and sports equipment, and expanded kids-only play spaces, transforming into a 'kids specialty store' featuring a total of about 30 brands.

In particular, the infant and children's educational content has been strengthened with the new entry of book and educational tool specialty brands 'Aram Books' and 'My Little Tiger.' The indoor space has also been renovated with the concept of a 'children's library,' creating an atmosphere where children can naturally encounter books and develop their imagination through play educational tools. The zone focuses on differentiated content by introducing the premium infant and children's select shop 'Agabang Flex' and the outlet industry's first 'Play Kids Pro Factory Store.'

Along with the renewal opening of the Kids Specialty Zone, events for Children's Day will also be held. The newly entered brand 'Aram Books' will give books to customers accompanied by children until May 8 (limited to 50 books per day), and the kids accessory brand 'Little King' will provide gifts to customers who purchase over 20,000 KRW. 'My Little Tiger' will also give gifts on a first-come, first-served basis to customers who purchase until May 1.

Discount events are also prepared. 'Adidas Kids' offers an additional 10% discount when purchasing three or more regular items, and 'Black Yak Kids' provides an immediate discount of up to 80,000 KRW depending on the purchase amount (excluding some items). 'MLB Kids' and 'Nepa Kids' offer an additional 10% discount on 2021 spring and summer products. 'Lego' sells 10 types of products including Duplo City Friends at a 20% discount until May 5, and customers who purchase over 100,000 KRW will receive Lego pouches (two types) as gifts on a first-come, first-served basis. Siheung Premium Outlets will also hold a gift event until the 8th of next month, where customers who purchase over 200,000 KRW at Kids Specialty Zone brands from Thursday to Sunday every week will receive a 10,000 KRW Shinsegae gift certificate.

This content was produced with the assistance of AI translation services.